Changes to its content recommendation system, particularly on Reels, its short-form video service, will favor original content and “give all creators an equal chance of breaking through.”
The BBC reported that experts see the Meta-owned site attempting to replicate what has fuelled TikTok’s success as it faces a probable ban in the United States.
Meta is not the only social media company altering its product in response to TikTok’s troubles. Twitch, a popular live-streaming network owned by Amazon, recently launched its own short video feed in the TikTok style for all users.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
