There will be 71.8 million cross-border e-commerce customers worldwide in 2024, or close to a third of all US digital shoppers, according to a forecast by Insider Intelligence/eMarketer.
Before the pandemic, the growth of online marketplaces encouraged cross-border purchasing. Growth is now sluggish.
However, as brand loyalty wanes, inflation will encourage more consumers to purchase internationally.
According to the International Post Corporation, 41% of US cross-border customers made a digital purchase from China in 2022, making China the biggest winner.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
