Last year, Instagram began experimenting with a home feed without the Shop tab. Starting in February, the app’s main navigation will not include the shopping tab at the bottom of the screen and instead will include the create button, announced Instagram.
The Reels tab, which is now at the center of the navigation bar, will replace the Shop tab.
“You will still be able to set up and run your shop on Instagram as we continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more,” stated Instagram.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
