To get the best from social media, it is necessary to ensure your target audience is the correct fit for your brand’s messaging.
According to a report in the SearchEngineJournal, it is critical to make sure you are using the right message on the right platform and to the correct people.
Another critical point is to be creative with your social media pages to make a quick good first impression.
In addition, you should be creating consistent promotional posts about details of your products or even demos, the report notes.
You can use social media to recommend a product, share a link to purchase it on your store and provide a discount code.
If you are not looking at your social media analytics, you are missing out on valuable information about how visitors react to your content.
According to the report, mobile users abandon carts at a higher rate than desktop users, and therefore your checkout process must be smooth.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
