By 2023, Gen Z will account for 20% of the US population, with approximately 40 million adults.

According to Insider Intelligence/eMarketer data, Gen Z adults comprise 58% of the demographic, while 42% are younger.

Genz Z refers to those born from 1997 to 2012, millennials from 1981 to 1996, and Gen X from 1965 to 1980.

By 2025, Gen Z will have more online buyers than Gen X, which makes up 19% of the population.


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