Etsy Tops Revenue Estimates on Personalized Product Demand, Higher Fees

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Etsy surpassed market estimates for quarterly sales on Wednesday, thanks to increased demand for products like personalized gifts sold on its e-commerce platform and higher transaction fees,...

When and How to use Youtube Ads

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Facebook and Instagram coupled superb targeting with a captive audience to shorten the conversion cycle, leaving many advertisers disappointed with alternative platforms. Users on YouTube either view...

5 Ways to Boost Traffic to Your Website

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Here are five proven tactics to increase traffic to your website, according to Ahrefs. Find keywords to boost traffic.Share your best blog posts on Reddit.Reshare content on social...

Target’s Holiday Sales were boosted by Discounts

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Target Corp reported an unexpected increase in holiday-quarter sales on Tuesday, owing to increased store visits from bargain-hunting Americans, even as it joined other retailers in issuing...

Musk says Twitter will Show Only Verified Accounts on the Timeline “For You”

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Twitter CEO Elon Musk tweeted that starting on April 15, "only verified accounts will be eligible to be in For You recommendations." This is "the only realistic way...

Meta Starts Giving All Advertisers AI Tools

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Meta Platforms said on Wednesday that it has begun rolling out generative artificial intelligence (AI) technologies that can generate content such as image backgrounds and variations of...

YouTube Launches First Shopping Channel

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Yonhap news agency reported on Wednesday that YouTube will launch its first official shopping channel for live commerce in South Korea on June 30. The new channel will...

Meta to Launch Twitter-like App Called Threads

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Meta Platforms is to debut Threads, a Twitter-rivalling microblogging app, only days after Twitter CEO Elon Musk drew flak for placing a temporary limit on how many...

Online Ad Spending Projected to Keep Growing until At Least 2027

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Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer. The following graph includes ads that appear...

B2B Marketers Claim that Social Media Increases Sales

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According to Wpromote and Ascend2, 60% of US B2B marketers believe social media would be the most effective B2B medium for driving profits in 2023. According to Insider...