YouTube Influencers Successfully Promoting Brands, Study Says

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YouTube creators effectively influence viewers to purchase products they promote. According to a report by Insider Intelligence/eMarketer, 43% of US consumers surveyed by Hub Research in December 2021...

Best Buy’s Weak Profit Forecast is Bad News for Electronics Stores

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The uncertainty surrounding the U.S. economic outlook dampens prospects for a resurgence in demand for TVs, laptops, and other electronic devices, prompting Best Buy to join peers...

CROSSPOSTING AND INSIGHTS ARE TWO NEW FEATURES ADDED TO INSTAGRAM REELS.

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Three new tools, including the ability to crosspost to Facebook, are being introduced by Instagram for users who create Reels videos. Adam Mosseri, Head of Instagram, announced the...

US YouTube Users Spending Less Time on Mobile

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US adults are watching YouTube more on connected TVs and less on mobile phones, according to a report by Insider Intelligence/eMarketer. This is the first time less than...

Twitter User Growth Drops in North America

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Twitter user growth has dropped in North America so far this year, according to data gathered in April by Insider Intelligence/eMarketer. Internet users who accessed their Twitter account...

Shopify Increases Prices

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In 2023, the economic environment has undergone a tremendous transformation, stated Shopify in an email to customers on Tuesday. "Today, we're making some adjustments to reflect some of...

Email Marketing is Still one of the best ways to Drive Sales

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One of the most effective strategies to target clients and increase conversions is still email marketing. Yet, like many other marketing platforms, data collecting and targeting are...

Instagram’s New Transparency Features Will Alert You Whether Your Content is Unrecommended

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Instagram announced Wednesday that it is launching new transparency capabilities so you can check whether your pictures and videos are being promoted in the app. “We’re expanding Account...

In-game advertising is strong this year.

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Sony has bought Savage Games, a European mobile game developer, increasing its presence beyond gaming consoles to mobile devices. This year, there has been an explosion of interest...

PayPal Users Can Now Make Cryptocurrency Transfers

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PayPal announced on June 7 that it launched the ability to transfer cryptocurrencies between PayPal and other wallets and exchanges. So far, the service is only available to...